Media Companies and Their Strategies in Foreign Television Markets

Ulrike Rohn

Köln: Institut für Rundfunkökonomie an der Universität zu Köln (2004), vi, 152 pp.

Contains illustrations, bibliogr. pp. 135-147

Series: Arbeitspapiere des Instituts für Rundfunkökonomie, 187

ISBN 3-934156-80-0

ISSN 0945-8999

Topics:

Corporate Strategies Foreign Media Investments, Foreign Media Ownership Television Markets Transnational Media Corporations, International Media Companies