Document details

Media Development

In: The Handbook of Development Communication and Social Change
Karin Gwinn Wilkins; Thomas Tufte; Rafael Obregón (eds.)
Chichester: Wiley Blackwell (2014), pp. 226-241

Signature commbox: 10-Development-E 2014

"Clear categorization of what is media development and what is communication for development is often problematic and much of this chapter focuses on continuities that exist across the fields whilst acknowledging there are genuine, well-argued, and real reasons why there should be a strong conceptual distinction between the two. There are numerous cross-over organizations, which are clear in their support to both media development and media for development. The delineation between media development and communication for development is blurred. There are many reasons to think that the future will make such distinctions more blurred. The chapter looks at current trends likely to make these distinctions less useful, and suggests a terminology that might be more useful in describing the very real conceptual differences between the two fields." (Summary)
Conceptualizing media development -- tensions and commonalities between media development and communication for development -- Media development: an attempt at categorization -- Some trends shaping the future of media development -- A new framework is required