"This report describes how media development practitioners perceive the expansion of the Countering Violent Extremism (CVE) agenda’s influence into various aspects of their field, and the different and sometimes ambivalent ways in which they respond to these perceptions. Two conclusions emerge strongly from these interviews. The first is that the efforts to distance CVE conceptually from media development are not providing the guidance needed to navigate an increasingly blurry line between the two fields in practice. The second is that audience reception studies and investments in media information literacy are needed, yet receive inadequate attention in CVE efforts and funding." (Conclusion)