"Traditional media effects theories have an enormous potential to provide theoretical support for the study of media contributions to peace in a conflict environment. However, practitioners who implement projects in conflict situations rarely attempt to examine the effects of these projects on a particular conflict. Most practitioners assume that media must have the power to influence the development of peace in a conflict environment. Practitioners and authors assume that if media can motivate people to engage in conflict, they must also have the power to exert influence in the opposite direction, thus promoting peace. This study takes into consideration the most basic theories of media effects throughout the 20th century." (Abstract)