"Over the past twenty years, media interventions have become an accepted tool for conflict management. Interventions have often proven ineffective, however, because they lacked clear definition of their intended outcomes. This volume presents an Intended-Outcomes Needs Assessment methodology (IONA) to help address this by: Integrating conflict analysis and media assessments to sharpen the focus on peacebuilding objectives; and improving the quality and precision of project plans to enable better comparison of the results achieved. This manual describes IONA, a three-stage process to help an assessment team understand the causes of conflict in a society, identify changes that could reduce that conflict, and create media interventions that help realize those changes." (Back cover)