"The state has been for year the biggest advertiser in the country. Public money has been spent through its Ministries, institutions, republic agencies, bodies, local self-governments etc on different advertising and sponsorship contracts. The total value of state advertising still remains unknown due to the poor regulation of this sector. Most commercial advertising is placed with national media outlets. Outside the main cities, local economies are underdeveloped and advertising markets are very poor or nearly nonexistent. Under every government so far, owners of media buying agencies had close ties with the ruling party and politics. These connections have helped acentuate growing economic and editorial pressure on Serbian media. According to the latest available data which relate to 2016, the total value of the advertising market in Serbia was 174 million Euros. This amount of money is insufficient to sustain the survival of the curently active media in Serbia. There are more than 1600 active registred media outlets which are competing for their share of the advertising market." (http://www.mom-rsf.org)