Media Selling: Broadcast, Cable, Print, and Interactive

Charles Warner, Joseph Buchman

Ames: Blackwell, 3rd (2004), xiv, 598 pp.

Contains illustrations, tables, index

Signature commbox: 10-Economics-E 2004

Topics:

Advertising Sales Management Media Marketing, Branding & Promotion

Countries:

International Scope

Document Type:

Textbooks