"This publication was created to serve two purposes: Firstly, it aims to provide a thorough review of the status quo of the Namibian media system. Secondly, it is the first study to apply the theory of the European-focused news value research tradition to Namibian media. Aside from literature and online research, in-depth interviews with media representatives were conducted and questionnaires distributed amongst Namibian journalists and media students in 2009." (Introduction, page 9)