Media Use in Zimbabwe 2012: Rise in Satellite Ownership, Internet Use

Broadcasting Board of Governors (BBG);Gallup (2012), 33 slides

Series: BBG Research Series

"The notion that Zimbabwe is a radio-only market is outdated. With the strong growth in TV and New Media in urban areas, a multi-platform approach is needed to reach different demographics." (Conclusions, page 33)

Topics:

Digital & Social Media Use, Internet Use Media Use, Media Consumption Mobile Phone Use

Countries:

Zimbabwe

Methods Applied:

Audience & User Surveys