"The Media Viability Accelerator (“MVA”) is a new web-based platform that will help media compete more effectively for audiences and revenues by learning from the performance of peers globally and participating in a marketplace of those that can help. This multi-lingual tool will visualize media performance data in user-friendly, rich graphics and benchmarks. It will also generate actionable daily and weekly alerts based on thousands of market and media sources. Media outlets using the MVA will become better informed about themselves, better equipped to adapt to market changes, and better known to organizations which can assist with their work." (Introduction)