Medienmarketing: Marketingmanagement für werbefinanziertes Fernsehe...

Medienmarketing: Marketingmanagement für werbefinanziertes Fernsehen und Radio

Kerstin Pezoldt, Britta Sattler

Stuttgart: Lucius & Lucius (2009), x, 177 pp.

Contains illustrations, tables, bibliogr., index

Series: UTB, 2990

Signature commbox: 10-Management-G 2009

Topics:

Advertising Audiences & Target Groups Advertising Sales Management Radio Advertising Radio Marketing, Branding & Promotion Strategy Development & Strategic Planning Television Advertising Television Marketing, Branding & Promotion

Document Type:

Textbooks