This study examines how Safaricom Kenya handled misinformation on its official Twitter account, focusing on posts and audience engagement from January to June 2025. It considers rumors about service outages, prices, and security breaches, and describes the company’s use of multimedia fact-checking responses. The article connects those practices to Media Richness Theory and discusses why false beliefs may persist after correction. It offers a corporate communication case relevant to researchers studying platform-based misinformation and organizational responses in Kenya. (This comment was generated using AI)