Money Matters: How Independent Media Manage to Survive. 15-16 September 2006
Aachen: Catholic Media Council (CAMECO);Forum Medien und Entwicklung (fome) (2007), 77 pp.
Contains illustrations, tables
Signature commbox: 10-Management-E 2007
"Discussions on how to support sustainability of independent media generally focus on the political conditions, the legal framework and – especially in German development cooperation – on the quality of journalistic coverage. Nevertheless, economic factors are of equal importance, not only for pure survival but also with respect to editorial independence and the resources available to enhance or guarantee the quality of media outlets. The German Forum Medien und Entwicklung (Media and Development) highlighted in its annual international Symposium, “Money Matters – How independent media manage to survive”, two dimensions marking economic sustainability: factors constituting a restricting or enabling media environment; factors supporting the business management of media in their endeavour to become self-sustainable." (Executive summary, page 5)
Executive Summary and Recommendations, 5
Economic Factors and the IREX Media Sustainability Index / Mike de Villiers, 11
Characteristics of African media markets / Guy Berger, 19
Making a difference – not just a point. The MDDA: Building media sustainability [South Africa] / Libby Lloyd, 31
From state to public service broadcasting. Difficulties in the transformation of RT Afghanistan / Carsten von Nahmen, 43
B 92: From a banned local radio station to a national media company [Serbia] / Saša Mirkovic, 47 Tough decisions: Business strategies of Malaysiakini.com / Premesh Chandran, 53
Political reporting as new segment: Successful market strategies of KBR 68 H [Indonesia] / Hendra Pasuhuk in collaboration with Ging Ginanjar, 61
Local stations go for national advertising. Marketing strategies of the CNR Advertising Agency [Peru] / Cecilia Valderrama, Manager CNR Advertising Agency
Workshop 1: Strengthening enabling environments / Christoph Dietz, Evelyn Ehrlinspiel, 73
Workshop 2: Supporting business/management strategies / A. Sofie Jannusch, Frank Habann, 75
Economic Factors and the IREX Media Sustainability Index / Mike de Villiers, 11
Characteristics of African media markets / Guy Berger, 19
Making a difference – not just a point. The MDDA: Building media sustainability [South Africa] / Libby Lloyd, 31
From state to public service broadcasting. Difficulties in the transformation of RT Afghanistan / Carsten von Nahmen, 43
B 92: From a banned local radio station to a national media company [Serbia] / Saša Mirkovic, 47 Tough decisions: Business strategies of Malaysiakini.com / Premesh Chandran, 53
Political reporting as new segment: Successful market strategies of KBR 68 H [Indonesia] / Hendra Pasuhuk in collaboration with Ging Ginanjar, 61
Local stations go for national advertising. Marketing strategies of the CNR Advertising Agency [Peru] / Cecilia Valderrama, Manager CNR Advertising Agency
Workshop 1: Strengthening enabling environments / Christoph Dietz, Evelyn Ehrlinspiel, 73
Workshop 2: Supporting business/management strategies / A. Sofie Jannusch, Frank Habann, 75
