"Robert G. Picard describes the evolvement of UNESCO's media development indicators. The chapter describes a growing focus on economic, financial and managerial dimensions, since, it argues, they pave the fundament to any sustainable, commercial or non-commercial journalistic venture. What Picard critically argues is that there is no universal quick fix for sustainable journalism. Any normative effort to define and measure media development or sustainable journalism also needs to take into account the local contingencies, where sustainability may look quite different depending on its temporal, geographic, economic and cultural context." (Page xxxi)