"Presents the baseline data of quantitative research undertaken into the reading, book reading, and book buying habits of South Africans from the age of 16. The survey was commissioned by the South African Department of Arts and Culture through the Print Industries Cluster Council (PICC), now part of the South African Book Development Council. The survey, supported by a massive amount of statistical analysis in the form of charts and tables, is presented under five sectors: Reading and the research in context; South African leisure life; Reading in South Africa; Book reading in South Africa-segmenting the market, and Strategic interpretations and the way forward." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1077)