"This Nationwide Media Audience Survey 2006 is the most comprehensive and representative media survey carried out in Papua New Guinea to date. Regular media surveys for commercial purposes have been carried out, concentrating on urban and peri-urban samples in the five most-developed major centres. Whilst their design is well suited to their objectives, the results are by no means representative of the population at large and the findings of this NMAS are obviously at considerable variance with such urban-centred surveys. This NMAS was designed to provide a more accurate ‘warts and all’ model of media reception, perceptions and attitudes across the nation. The sampling system catered for the majority rural population and less-developed provinces and districts. This NMAS clearly reveals the patterns of media gradients and the extent to which the majority rural populations are disadvantaged in receiving mass-media communications (and in interacting with the media)." (Executive summary, page 9)