Document details

New Insights Into Communication and Media

Sandown: Heinemann (2001), vii, 232 pp.

Contains many illustrations, tables, bibliogr., glossary pp. 225-228, index

Series: New Insights, 3

ISBN 978-1-868539345

Signature commbox: 151:10-General 2001

Media old and new
The print media
Developments in electronic media
Public relations in action
The fundamentals of advertising
Communication media in Africa
Introduction to the digital age
What the digital future holds
Spanning the digital divide in South Africa