People, Politics and Change: Building Communication Capacity for Governance Reform
Key Guidance
Washington, DC: World Bank (2011), viii, 465 pp.
Contains glossary pp. 463-465
CC BY
"This is an applied facilitator’s guide for reform managers, change agents, development practitioners, and training professionals who need to use smart communication techniques—the relevant concepts, frameworks and applications—to promote change through governance reform. It is grounded on the expert knowledge and practical research from academics and scholars and practitioners in the field, culled and enriched from CommGAP’s series of global dialogue on key governance issues." (Back cover)
MODULE I: KNOWING THE REFORM CONTEXT
1 Linking Communication and Governance, 45
2 Using Political Economy Analysis, 97
MODULE II: ADDRESSING RECURRING CHALLENGES - THE THREE WILLS
3 Securing Political Will, 125
4 Securing Organizational Will, 167
5 Mobilizing Public Will, 221
MODULE III: MANAGING REFORM POLITICS
6 Framing and Agenda Setting, 287
7 Coaliton Building, 331
8 Mitigating the Collective Action Problem, 363
9 Managing Conflict Among Multiple Stakeholders, 391
MODULE IV: SUSTAINING CHANGE
10 Sustaining Reform / Counter-reform Never Sleeps, 457
Case Summaries, 473
Tools and Templates, 493
1 Linking Communication and Governance, 45
2 Using Political Economy Analysis, 97
MODULE II: ADDRESSING RECURRING CHALLENGES - THE THREE WILLS
3 Securing Political Will, 125
4 Securing Organizational Will, 167
5 Mobilizing Public Will, 221
MODULE III: MANAGING REFORM POLITICS
6 Framing and Agenda Setting, 287
7 Coaliton Building, 331
8 Mitigating the Collective Action Problem, 363
9 Managing Conflict Among Multiple Stakeholders, 391
MODULE IV: SUSTAINING CHANGE
10 Sustaining Reform / Counter-reform Never Sleeps, 457
Case Summaries, 473
Tools and Templates, 493
