Document details

People's Radio: Communicating Change Across Africa

Penang (MY): Southbound (2012), xxi, 351 pp.

Contains illustrations, tables, bibliogr. pp. 297-322, index

Sample materials: https://www.southbound.com.my/SB_PeoplesRadio_Chapter1.htm

Series: Communication for Development and Social Change Series

ISBN 978-9839054545

Signature commbox: 100:30-Development 2012

"The author discusses the challenges of using radio as a tool for community engagement in development. It examines specific case studies from the African continent. The book also considers the different ways governments, organizations, broadcasters and communities can use radio networks as instruments of participatory knowledge production, exchange and utilization so as to bring about change and development. Thus, this book is relevant to global discourses on communication and development. It demonstrates how elusive participation can become if implemented without adequate consideration of power relationships within indigenous and local knowledge systems. It proposes that more effective radio for development initiatives should be built on participatory action research, local communication needs, and indigenous knowledge systems. Effective radio should rely on relevant broadcasting technology and infrastructure, and designed to operate independently of donor funds." (Back cover)
1 Radio for Development as Community Engagement
2 Radio and Development in Africa
3 The Linear-External Approach: Farm and Rural Radio Reporting
4 The Shared-Bottom-Up Approach: Rural Radio Forums
5 The Self-Bottom-Up Approach: Local Rural and Community Radio
6 Measuring Effectiveness of Radio for Development
7 Engaging Communities with Radio: Rethinking Communication for Development Policy