Document details

Polio Communications Global Guide: Enduring Outbreak

Geneva: Global Polio Eradication Initiative (2016), 42 pp.
"The first step of addressing an Enduring Outbreak is conducting a systematic analysis of the root causes of the failure to interrupt polio transmission. Social, epidemiological, and campaign data and information should be aggregated and organised for analysis." (Page 2)
Applying Strategy in an Enduring Outbreak, 2
Barrier Analysis, 4
Audience Analysis, 9
Interpersonal Engagement & Key Messages, 24
Communication Planning Worksheet, 41
Media Channel Selection, 44
Creative Concepts, 48
Measurement, Monitoring, & Evaluation, 67