Polio Communications Global Guide: Maintenance
Geneva: Global Polio Eradication Initiative (2016), 50 pp.
"Objective 1: Maintain high rates of immunity and vaccination coverage. Although the outbreak has concluded, vaccination campaigns will continue after transmission is interrupted to ensure that immunity against polio and all vaccine-preventable diseases remains high. It is likely that there are still individuals who have never been vaccinated [...] Objective 2. Transition from polio to health, and establish supportive norms and habits." (Page 2)
Communication Strategy, 2
Communication Planning Process, 4
Barrier Analysis: Logistic Barriers, Attitudinal Barriers, Behavioral Barriers, 5
Audience Analysis, 9
Moving From Polio To Health, 23
Communication Planning Worksheet, 25
Media Channel Selection, 28
Creative Concepts, 32
Measurement, Monitoring, & Evaluation, 47
Communication Planning Process, 4
Barrier Analysis: Logistic Barriers, Attitudinal Barriers, Behavioral Barriers, 5
Audience Analysis, 9
Moving From Polio To Health, 23
Communication Planning Worksheet, 25
Media Channel Selection, 28
Creative Concepts, 32
Measurement, Monitoring, & Evaluation, 47