1 Importance of political polls in political communication / Wolfgang Donsbach, 9
2 Opinion Polls and the Political Process / Norman Abjorensen, 19
3 How polls are shaping the political process / Norman Abjorensen, 31
4 Focus groups: Myth or reality / Stephen Mills, 39
5 Is Asia-Pacific ready for online political polling? / Rainer Faus, 51
6 Media and its relationship to polling institutions: Uneasy bedfellows? / Alastair Carthew, 65
7 Emerging technologies in the polling business / David Black and Arina Dafir, 79
8 Do public opinion processes change through social media? / Philip Behnke, 91
9 How the media and government agencies make use of polls: Insider’s observation and perspective / Noppadon Kannika, 101
10 Singapore maturing? Polls and politics in Singapore / Kirpal Singh, 121