Introduction, 1
I. FILM, TELEVISION, TV SOAPS, INDIAN FEMINISMS
1 Local resistance to global Bangalore: reading minority Indian cinema / M. K. Raghavendra, 15
2 Breaking news, Indian style: politics, democracy, and Indian news relevision / Nalin Metha, 28
3 Emancipation or anchored individualism: women and TV soaps in India / Shehina Fazal, 41
4 Indian feminisms: issues of sexuality and representation / Geetanjali Gangoli, 53
II. FOLK THEATRE, MYTHS MAHABHARHATA, RAMAYANA, RELIGIOUS NATIONALISM
5 The Tragada Bhavaiya contribution to the making of Hindu identity in Saurastra / Jayasinhji Jhala, 69
6 The Mahabharata's imprint on contemporary literature and film / Pamela Lothspeich, 82
7 India: religious nationalism and changing profile of popular culture / Ram Puniyani, 95
III. MUSIC, DANCE, FASHIONS
8 Private music: individualism, authenticity, and genre boundaries in Bombay music industry / Peter Kevetko, 111
9 Indian popular culture and its "others": Bollywood dance and anti-nautch in twenty first century global India / Anna Morcom, 125
10 From zenana to cinema: the impact of royal aesthetics on Bollywood film / Angma D. Jhala, 139
IV. COMICS/CARTOONS, PHOTOGRAPHS/POSTERS, ADVERTISING
11 Gods, kings, and local Telugu guys: competing visions of the heroic in Indian comic books / Karline McLain, 157
12 The gated romance of "India shining": visualising urban lifestyle in advertisement of residential housing development / Christiane Brosius, 174
13 Advertising in a globalised India / Lynne Ciochetto, 192
V. CYBERCULTURE, THE SOFTWARE INDUSTRY
14 India goes to the blogs: cyberspace, identity, community / Pramod K. Nayar, 207
15 The Indian software industry: cultural factors underpinning its evolution / Florian Taeube, 223
VI. SPORTS, TOURISM
16 Opiate of the masses or none in a billion: trying to unravel the Indian sporting mystery / Boria Majumdar, 239
17 Going places: popular tourism writing in India / Anna Kurian, 252
VII. FOOD CULTURE
18 The discreet charm of Indian street-food / Bhaskar Mukhopadhyay, 267