"The co-authors - Swann, an ordained Presbyterian rninister who is currently managing WRFK-FM for the Virginia Theological Seminary, and Hadden, a professor of religious sociology at the University of Virginia - have made an intensive and critical study of religious broadcasting - examining its roots, its vast organization, its programming and messages, its electronic underpinnings, its audiences, and, most significantly, its broader implications for society." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 640)