Principles for Media Assistance
In: Accountability and Democratic Governance: Orientations and Principles for Development
Paris: OECD (2014), pp. 97-109
ISBN 978-92-64-18363-6 (pdf); 978-92-64-18362-9 (print)
"1. Incorporate media assistance into a larger framework of development aid.
2. Incorporate media indicators and audits into governance diagnostics and needs analysis.
3. Co-operate with media development CSOs and determine media objectives and outcomes, not methodologies.
4. Focus on building public demand for inclusive policy dialogue.
5. Support independent, sustainable, and capable local media in developing countries.
6. Foster ownership as a central component of support.
7. Promote citizen access to the media and mobile technologies as well as citizens’ media literacy.
8. Encourage links between media institutions and the rest of civil society.
9. Support systematic research on the effects of media and information access on domestic accountability.
10. Learn about and harness new technologies." (Strategic principles for media assistance, pages 104-106)
2. Incorporate media indicators and audits into governance diagnostics and needs analysis.
3. Co-operate with media development CSOs and determine media objectives and outcomes, not methodologies.
4. Focus on building public demand for inclusive policy dialogue.
5. Support independent, sustainable, and capable local media in developing countries.
6. Foster ownership as a central component of support.
7. Promote citizen access to the media and mobile technologies as well as citizens’ media literacy.
8. Encourage links between media institutions and the rest of civil society.
9. Support systematic research on the effects of media and information access on domestic accountability.
10. Learn about and harness new technologies." (Strategic principles for media assistance, pages 104-106)
"Outside of the United States and the World Bank, only Sweden has a full-time staff member focused on support to media within the context of democratic governance and Norway has one half-time professional. That constitutes the entirety of specialist capacity within the OECD DAC system. Neither UNDP nor the European Commission has any clear capacity on the issue of media support within the governance agenda at the international level. Many DAC members have indicated that the issue should be a priority for domestic accountability, but many also lack understanding, capacity and resources to give effective support to the media as an accountability mechanism. Funding is allocated to media work, but is often not institutionalised or integrated into an overarching policy structure,3 and may therefore not be efficiently used." (Context, page 99)
