Document details

Producing Video for Social Platforms

Al Jazeera Media Institute (2018), 37 pp.
"This handbook aims to provide practical guidelines, tips and best practice for social media news video production, based on the experience the Al Jazeera Media Network has been building over the last few years. While we’ll examine what entails producing for platforms such as YouTube, more detailed content will be provided for producing real-time news videos for Facebook, given that it is the most popular platform worldwide (including in the Arab World), with 1.97 billion monthly active users.6 Its video-first strategy, including Facebook Live and 360 video, has increasingly required news organisations to develop or adjust their social video strategies, –and is likely to keep on doing so in the coming years." (Page 4)
Developing a content strategy, 5
Defining and measuring success, 7
Determining a target audience, 9
A platform-thinking approach, 11
Producing news videos for Facebook, 13
Producing for YouTube: Highlights and content strategy tips, 31
Content Performance Measurement, 36