Programming for TV, Radio and Cable

Edwin T. Vane, Lynne S. Gross

London: Focal Press (1994), xiv, 258 pp.

Contains illustrations, tables, index

ISBN 0-240-80128-8

Signature commbox: 40-Management-E 1994

Topics:

Audience Research Methods Ethics in Media & Communication Radio Programming, Programme Structures & Schedules Television Programming, Programme Structures & Programme Policies

Countries:

USA

Document Type:

Textbooks