Programmplanung: Die Strategien deutscher TV-Sender

Dennis Eick

Konstanz: UVK (2007), 208 pp.

Contains illustrations, tables

Series: Praxis Film, 32

Signature commbox: 401:40-Management 2007

Topics:

Audiences & Users Television Marketing, Branding & Promotion Television Programming, Programme Structures & Programme Policies

Countries:

Germany

Document Type:

Experiences & Case Studies