"The guide below serves as a Glossary of Definitions of the basic principles of ethics to be monitored. It is designed to assist and guide the Monitor in understanding properly and identifying accurately, any violations of particular Ethical principles by the media. The list here is not exhaustive. It does not include all the possible Ethical principles applicable to the profession. This is because many of the principles are not easily or immediately verifiable from the output of the media. These include those principles that apply to the processes and methods of production of media content which can only be tracked and dealt with in the newsrooms, in the field and during the process of production. In other words, the list does not cover monitoring of the behavior or conduct of media professionals as they go about their work of gathering and processing news, information and other materials for publication or broadcast – activities which are generally outside the purview of the public. This exercise, therefore, is limited to monitoring the content of media as published/broadcast to the public." (Page 2)