Prove It: An Audience Research Tool for Community Radio Stations
Radio Regen (2016), 55 pp.
"The Prove It toolkit is a resource for community radio stations to enable them to conduct their own audience research. It provides stations with the information and expertise to both measure their audience listener figures and assess the impact that they are having on their community of listeners." (Page 4)
1 Introduction, 6
2 Radio research, 8
3 Running your Prove It project, 10
4 The listener survey, 12
5 Using the plug-in for your survey results, 14
6 One-to-one interviews, 16
7 Focus groups, 20
8 Using your data, 23
Appendices: Tools for your Prove It project, 25
2 Radio research, 8
3 Running your Prove It project, 10
4 The listener survey, 12
5 Using the plug-in for your survey results, 14
6 One-to-one interviews, 16
7 Focus groups, 20
8 Using your data, 23
Appendices: Tools for your Prove It project, 25
