"The multidimensional growth and transformation of state broadcasters in South Asia indicate that television occupies a major and significant space in the cultural politics of the region. Based on in-depth interviews and secondary data analysis, this paper examines how the state broadcaster in Bangladesh maintains its power in the face of changing media landscapes. Drawing specific attention to Bangladesh Television (BTV), the paper explains how the forthcoming digital switchover may impact the transformation of broadcasting. The paper surveys the consequences of political and commercial influences on state media, and subsequently highlights its efforts for public service. It also shows that non-state actors, such as community radio, transnational multiplatform initiatives, and online blogging are making significant contribution to public media prospects despite their limitations. The paper concludes with brief remarks on required institutional and policy reforms." (Abstract)