Public Relations: The Basics
London; New York: Routledge (2014), ix, 268 pp.
Contains glossary pp. 243-256, index
ISBN 9780415675833 (pbk); 9780203798904 (online)
Signature commbox: 10-PR-E 2014
"Covers the four key phases of public relations campaigns (research, strategy, tactics and evaluation), the history and evolution of public realtions and basic concepts of the profession, including ethics, professionalism and the theoretical underpinnings." (Publisher description)
PART I: UNDERSTANDING PUBLIC RELATIONS
1 A First Look at Public Relations, 3
2 Public Relations in Society, 36
3 Types of Public Relations, 66
4 Practicing Public Relations, 89
PART II: PUBLIC RELATIONS PLANNING
5 Public Relations Planning. Phase 1: Research, 123
6 Public Relations Planning. Phase 2: Strategy, 150
7 Public Relations Planning. Phase 3: Tactics, 186
8 Public Relations Planning. Phase 4: Evaluation, 213
Appendix: Careers in Public Relations, 224
1 A First Look at Public Relations, 3
2 Public Relations in Society, 36
3 Types of Public Relations, 66
4 Practicing Public Relations, 89
PART II: PUBLIC RELATIONS PLANNING
5 Public Relations Planning. Phase 1: Research, 123
6 Public Relations Planning. Phase 2: Strategy, 150
7 Public Relations Planning. Phase 3: Tactics, 186
8 Public Relations Planning. Phase 4: Evaluation, 213
Appendix: Careers in Public Relations, 224
