"The findings of this research have indicated that Radio Madang [the public service broadcaster in Madang province] is an appropriate medium for disseminating information and messages on development issues to people in rural areas of Madang province. With an audience of about 200,000 throughout the province, Radio Madang has the potential to help shape the future of this province throught the different development programmes it produces. However, in recent years, the government has not been fully utilizing this medium due to various reasons listed below." (Conclusions & recommendations, page 155)