"National Public Radio (NPR) affiliate KCRW received a three-year grant from the Conrad N. Hilton Foundation in 2015 to spark public discourse about issues affecting disadvantaged and vulnerable populations in Los Angeles. It included initiatives to sponsor live events and to improve reporting across KCRW’s digital platforms. Its goals were to: 1. build capacity within KCRW’s newsroom to find and tell underreported stories; 2. increase coverage of social issues impacting vulnerable populations; 3. and find new ways to amplify coverage through multimedia reporting. The USC Norman Lear Center’s Media Impact Project (MIP) was invited to evaluate the project. Outcomes were very positive and transformed many aspects of the way KCRW conducted operations. Additionally, the funder garnered media attention on its issues through KCRW’s in-depth investigative reporting and cross-platform promotions. Content coding analysis revealed increased sophistication in KCRW’s investigative capacity by the end of the grant period. Journalists, staff professionals and administrators reported a renewed sense of pride in their work and increased skill sets at airing complex stories on the radio, on social media and at live forums. Employees exceeded what they thought they could accomplish, taking on additional responsibilities and fresh perspectives and discovering new ways to engage with a wider demographic of audiences." (Project summary, page 4)