Radio's Second Century: Past, Present, and Future Perspectives
New Brunswick et al.: Rutgers University Press (2020), xiv, 301 pp.
Contains illustrations, index
ISBN 978-0-8135-9846-8 (pbk)
Signature commbox: 30-General-E 2020
"One of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio's Second Century investigates both vanguard and perennial topics relevant to radio's past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements that provide alternatives for consumers. Lasting influences such as on-air personalities, audience behavior, fan relationships, and localism are analyzed as well as contemporary issues including social and digital media. Other essays examine the regulatory concerns that continue to exist for public radio, commercial radio, and community radio, and discuss the hindrances and challenges posed by government regulation with an emphasis on both American and international perspectives. Radio's impact on cultural hegemony through creative programming content in the areas of religion, ethnic inclusivity, and gender parity is also explored." (Publisher description)
I. CONTEMPORARY RADIO: SOCIAL AND DIGITAL MEDIA
1 Digital radio: audio listening from AM to FM to XM ... and beyond / John Allen Hendricks and Bruce Mims, 3
2 Audience research and web features of radio stations in a time of uncertainty / Lu Wu and Daniel Riffe, 22
3 The parasocial nature of the podcast / Laith Zuraikat, 39
4 Social media analytics, radio advertising, and strategic partnerships / Joseph R. Blaney, 53
II. PROGRAMMING MATTERS: LOCALISM, PERSONALITIES, AND AUDIENCES
5 The shrinking electronic town square: localism in American talk radio / David Crider, 67
6 The fandom of Howard Stern and its relationship to his success: The "king of all media" and a dynamic audience / Rachel Sussman-Wander Kaplan, 82
7 The "War of the worlds" broadcast: fake news or engaging storytelling? / John F. Barber, 96
8 Unpredictable programming: a freeform approach to building audiences / Emily W. Easton, 119
III. SOCIAL ISSUES: CONTEMPORARY OVERTONES
9 Air to the kingdom: religion and the soul of radio / Mark Ward, 137
10 "A more inclusive public service": can NPR serve all of America? / John Mark Dempsey, 154
11 The sound of yellow rain: resisting podcasting's sonic whiteness / Anjuli Joshi Brekke, 173
IV. INTERNATIONAL PERSPECTIVES: MODERN PARADIGMS
12 Canadian community/campus radio: struggling and coping on the cusp of change / Anne F. MacLennan, 193
13 Revenge of the nerds: how public radio dominated podcasting and transformed listening to audio [Canada, USA] / Brad Clark and Archie McLean, 207
14 Reproducing analog pathologies in the digital radio landscape: the case of Greece / Michael Nevradakis, 231
15 Almost 100 years of women in radio: where are we now? / Simon Order, 255
1 Digital radio: audio listening from AM to FM to XM ... and beyond / John Allen Hendricks and Bruce Mims, 3
2 Audience research and web features of radio stations in a time of uncertainty / Lu Wu and Daniel Riffe, 22
3 The parasocial nature of the podcast / Laith Zuraikat, 39
4 Social media analytics, radio advertising, and strategic partnerships / Joseph R. Blaney, 53
II. PROGRAMMING MATTERS: LOCALISM, PERSONALITIES, AND AUDIENCES
5 The shrinking electronic town square: localism in American talk radio / David Crider, 67
6 The fandom of Howard Stern and its relationship to his success: The "king of all media" and a dynamic audience / Rachel Sussman-Wander Kaplan, 82
7 The "War of the worlds" broadcast: fake news or engaging storytelling? / John F. Barber, 96
8 Unpredictable programming: a freeform approach to building audiences / Emily W. Easton, 119
III. SOCIAL ISSUES: CONTEMPORARY OVERTONES
9 Air to the kingdom: religion and the soul of radio / Mark Ward, 137
10 "A more inclusive public service": can NPR serve all of America? / John Mark Dempsey, 154
11 The sound of yellow rain: resisting podcasting's sonic whiteness / Anjuli Joshi Brekke, 173
IV. INTERNATIONAL PERSPECTIVES: MODERN PARADIGMS
12 Canadian community/campus radio: struggling and coping on the cusp of change / Anne F. MacLennan, 193
13 Revenge of the nerds: how public radio dominated podcasting and transformed listening to audio [Canada, USA] / Brad Clark and Archie McLean, 207
14 Reproducing analog pathologies in the digital radio landscape: the case of Greece / Michael Nevradakis, 231
15 Almost 100 years of women in radio: where are we now? / Simon Order, 255
