"Television executives and producers are busy for 11 months of the year, preparing for the do-or-die one-month television season: Ramadan. This ninth month in the Islamic lunar calendar is at once a period of religious devotion and a time for the television industry’s best productions. It is a time when viewership soars, advertising rates peak, and television programs become topics of daily conversation. During Ramadan, programmers mostly provide Musalsalat (serials) that emphasize habitual viewing with the use of character development over multiple episodes, cliffhangers, strong emotions, and highly charged plots. Over the last few years, Ramadan programs have become popular with all segments of the society: young and old, rich and poor, females and males." (www.mideastmedia.org)