"This book advances alternative approaches to understanding media, culture and technology in two vibrant regions of the Global South. Bringing together scholars from Africa and the Caribbean, it traverses the domains of communication theory, digital technology strategy, media practice reforms, and corporate and cultural renewal. The first section tackles research and technology with new conceptual thinking from the South. The book then looks at emerging approaches to community digital networks, online diaspora entertainment, and video gaming strategies. The volume then explores reforms in policy and professional practice, including in broadcast television, online newspapers, media philanthropy, and business news reporting. Its final section examines the role of village-based folk media, the power of popular music in political opposition, and new approaches to overcoming neo-colonial propaganda and external corporate hegemony." (Publisher description)
1 Re-Imagining Communication in Africa and the Caribbean: 'Releasing the Psychic Inheritance' / Hopeton S. Dunn, Dumisani Moyo, William O. Lesitaokana, Shanade Bianca Barnabas, 1
CONTEXTUALIZING RESEARCH AND TECHNOLOGY
2 New Optics on Digital Media Cultures in Africa / Herman Wasserman, 19
3 Globalisation from Within: Enhancing Digital Productivity and Technology Transformation in the South / Hopeton S. Dunn, 33
4 Towards an Integrated Caribbean Paradigm in Communication Thought: Confronting Academic Dependence in Media Research / Nova Gordon Bell, 51
5 Tracking Two Waves: Transnational Influencers in Africa's ICT Policy Formulation / Musonda Kapatamoyo, 75
DIGITAL STRATEGIES AND TRANSITIONS
6 Decolonising in the Gaps: Community Networks and the Identity of African Innovation / Nicola J. Bidwell, 97
7 The Commodification of Mobile Communications in Cuba: Tracking Political and Economic Change / Carol Muñoz Nieves, 117
8 From Global to National: Mapping the Trajectory of the South African Video Game Industry / Rachel Lara van der Merwe, 137
9 Indigenous Hip-Hop: Digital Media Practices Among Youth of the South African San People / Shanade Bianca Barnabas, Itunu Bodunrin, 157
10 Creating a Home Community Online During Carnival: Trinidad's Diaspora and Social Media Use / Daina Nathaniel, 175
REFORMING MEDIA PRACTICES
11 Philanthropy-Funded Journalism: Implications for Media Independence and Editorial Credibility in South Africa / Dumisani Moyo, 193
12 Business News Making Practices in Zimbabwe / Collen Chambwera, 217
13 Displacement and Substitutability Effects of Online Newspapers on Traditional Media: A Zambian Perspective / Parkie Mbozi, 235
14 Diversity in Broadcast Television in Botswana: Prospects and Challenges / William O. Lesitaokana, Seamogano Mosanako, 255
15 Back to the Village: Integrating Folk Media into Rural Food Security Communication in Ethiopia / Hagos Nigussie, 273
CHALLENGING STATES AND COOPERATION
16 Popular Culture as Alternative Media: Reggae Music, Culture and Politics in Malawi’s Democracy / Anthony M. Gunde, Victor Chikaipa, 295
17 Ruling Minds: The Media and State Propaganda in British-Ruled Nyasaland, 1945–1964 / Paul Chiudza Banda, 309
18 Communicating Politics in Small States: Preferred Sources of Political Knowledge in the Jamaican Society / Ll oyd G. Waller, Nicola D. Satchell, 327
19 Dancehall Music’s Resistance: Upstaging Diageo’s Prescriptive Marketing Rules in Jamaica / Melville Cooke, 347