Reader: Media for Rural Development
Eschborn: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2007), 70 pp.
Contains tables, bibliogr. pp. 61-65, web directory pp. 65-70
Series: Services for Rural Development
1 Introduction, 4
2 Media overview, 9
3 Impacting through media, 10
4 Print media, 18
5 Empowering rural communities through rural radio, 20
6 Linking agricultural research and rural radio in Africa, 26
7 Internet, 28
8 Information and communication technologies: Enabler for rural development? 31
9 Web 2.0 and rural development, 35
10 A checklist for selecting media, 38
11 Things to avoid in media work, 40
12 Framework on effective rural communication for development, 41
Actors and clients -- Success factor 1: Policy -- Success factor 2: Capacities -- Success factor 3: Monitoring and evaluation -- Success factor 4: Farmers’ organizations -- Success factor 5: Participatory methods -- Success factor 6: Media strategy
13 Further reading, 61
14 Links on rural communication, 65
2 Media overview, 9
3 Impacting through media, 10
4 Print media, 18
5 Empowering rural communities through rural radio, 20
6 Linking agricultural research and rural radio in Africa, 26
7 Internet, 28
8 Information and communication technologies: Enabler for rural development? 31
9 Web 2.0 and rural development, 35
10 A checklist for selecting media, 38
11 Things to avoid in media work, 40
12 Framework on effective rural communication for development, 41
Actors and clients -- Success factor 1: Policy -- Success factor 2: Capacities -- Success factor 3: Monitoring and evaluation -- Success factor 4: Farmers’ organizations -- Success factor 5: Participatory methods -- Success factor 6: Media strategy
13 Further reading, 61
14 Links on rural communication, 65
