Document details

Realising the Potential of Social Media as a Tool for Building Peace

International Alert;British Council (2020), 20 pp.
"This paper suggests that social media has the potential to play a greater role in building peace in the following ways: Offering new perspectives in understanding conflict contexts and so informing how interventions are designed, including mapping actors and conversations, gathering data about conflict dynamics and overcoming traditional programme design challenges. Amplifying peaceful voices while shaping the public and political narrative, including countering fake news and threat narratives, addressing potential trigger points such as rumour management and acting as a bridging function between local, national and international spheres to mobilise action. Creating new spaces for people to connect, coordinate and mobilise around peace, including as a vehicle for collective coping, augmenting traditional dialogue activities, engaging people in dialogue who may not ordinarily participate in offline activities and strengthening peace processes [...] To take full advantage of social media’s potential, the paper recommends the establishment of partnerships between donors, social media companies and peacebuilding organisations; increased support for and emphasis on social media as a public space for positive political dialogue and countering misinformation; investment in a stronger evidence base; increased flexibility in design and funding for social media peace-riented programming; and the safeguarding of civil society space in regulating the sector." (Executive summary)
1 A dynamic landscape, 8
2 Supporting nuanced context analysis and design, 10
3 Shaping the public and political narrative, 11
4 Creating spaces for people to connect, coordinateand mobilise around peace, 13
5 Gaps, challenges and opportunities, 15
6 Suggested ways forward, 18