I. LINKING THEMES, PARADIGMS, AND METHODS
1 Identifying Research Paradigms / Zhu Hua, 1
2 Studying Culture / Adrian Holliday, 23
3 Studying Identity / Jo Angouri, 37
4 Studying Discourse / Leila Monaghan, 53
II. KEY ISSUES AND CHALLENGES
5 How to Identify Research Questions / Zhu Hua, Prue Holmes, Tony Young, Jo Angouri, 71
6 How to Research Multilingually: Possibilities and Complexities / Prue Holmes, Richard Fay, Jane Andrews, Mariam Attia, 88
7 How to Research Interculturally and Ethically / Jane Woodin, 103
8 How to Assess Intercultural Competence / Darla K. Deardorff, 120
9 How to Work with Research Participants: The Researcher's Role / Fred Dervin, 135
10 How to Develop a Research Proposal / Jane Jackson, 147
III. METHODS
11 Questionnaires and Surveys / Tony Johnstone Young, 163
12 Interviews / Barbara Gibson, Zhu Hua, 181
13 The Matched-Guise Technique / Ruth Kircher, 196
14 Discourse Completion Tasks / Emma Sweeney, Zhu Hua, 212
15 The Critical Incident Technique / Helen Spencer-Oatey, Claudia Harsch, 223
16 Ethnography / Jane Jackson, 239
17 Virtual Ethnography / Aoife Lenihan, Helen Kelly-Holmes, 255
18 Multimodality / Agnieszka Lyons, 268
19 Critical Discourse Analysis: A Sample Study of Extremism / John P. O'Regan, Anne Betzel, 281
20 Conversation Analysis / Adam Brandt, Kristian Mortensen, 297
21 Corpus Analysis / Michael Handford, 311
22 Narrative Analysis / Anna De Fina, 327