Document details

Research Report: Regulatory Framework for Community Broadcasting

Johannesburg: Independent Communications Authority of South Africa (ICASA) (2017), 109 pp.

Contains 13 figures, 16 tables

"There are currently 280 community broadcasting services (275 community sound and 5 community television services). According to AC Nielsen and All Media and Products Survey (AMPS) data, community broadcasting services collectively take up an audience share of 6.3 million people in South Africa. However, this has not necessarily translated into advertising revenue, for example Community TV has a 9.5% reach but only yield an advertising spend less than 1%. Likewise, Community radio reaches 25%2 of the population but only receives 2% of the advertising spend. At face value this can be attributed to the profile of the community sector’s audience, that is, this sector does not deliver audiences that are attractive enough to advertisers to derive revenue that is comparable to commercial and public broadcasting services. However, factors contributing to the success of the community broadcasting sector are more complex. The study highlights the fact that the community broadcasting sector’s challenges emanate from a lack of corporate governance, management capacity and revenue diversification strategies. There is also a limited concerted institutional support, capacity building and funding strategies for community broadcasting in South Africa. Currently the Authority ‘s regulation of corporate governance, financial accountability and community participation is limited. Given the time and resources expended on addressing compliance challenges associated with this sector, it may be necessary for the Authority to consider Regulations or guidelines to address these shortcomings." (Executive summary)