Document details

Rethinking Media Development Through Evaluation: Beyond Freedom

Cham: Palgrave Macmillan (2017), xiii, 176 pp.

Contains 5 illustrations

Sample materials: https://extras.springer.com/downloads/sgw-extras/2017/978-3-319-58568-0

Series: Palgrave Studies in Communication for Social Change

ISBN 978-3-319-58567-3; 978-3-319-58568-0 (eBook)

"This book argues for an overhaul of the way media assistance is evaluated, and explores how new thinking about evaluation can reinforce the shifts towards better media development. The pursuit of media freedom has been the bedrock of media development since its height in the 1990s. Today, citizen voice, participation, social change, government responsiveness and accountability, and other ‘demand-side’ aspects of governance, are increasingly the rubric within with assistance to media development operates." (Publisher description)
"The sample of evaluation reports were primarily sourced from two industry databases: CAMECO [commbox] and the Communication Initiative Network, with additional reports found through manual online searches. Beginning with 147 reports, I began an iterative process of sorting and excluding documents. To be included, the document had to be an evaluation report of a media assistance (mass media and community media) intervention (program or project) published between 2002 and 2012. The total number of evaluation reports included in this analysis is 47. Because of the sampling method, the sample is limited to: (1) interventions that have been evaluated and a document produced; (2) reports that have been published online; and (3) reports that have been included in the databases (which rely on manual processes)." (Page 153)
1 Introduction, 1
2 Quick and Dirty: Bureaucracy-Driven Evaluation, 25
3 Getting the Story Straight, 51
4 Collaborating for Effective and Transformative Evaluation, 81
5 Questions and Answers, and that Vexed Question of Impact, 113
6 Conclusion, 139
Appendix, 153