Routledge Handbook of Public Diplomacy
New York: Routledge (2008), xx, 382 pp.
Contains bibliogr. pp. 367-371, index
ISBN 978-0-415-95302-3 (pbk); 978-0-203-89152-0 (pdf)
"The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries." (Publisher description)
1 Rethinking Public Diplomacy / Nancy Snow, 3
2 Public Diplomacy and Strategic Communications / Philip M. Taylor, 12
I. THE CONTEXT OF PUBLIC DIPLOMACY
3 Public Diplomacy before Gullion: The Evolution of a Phrase / Nicholas J. Cull, 19
4 Public Diplomacy as Loss of World Authority / Michael Vlahos, 24
5 Public Opinion and Power / Ali S. Wyne, 39
6 Exchange Programs and Public Diplomacy / Giles Scott-Smith, 50
7 Arts Diplomacy: The Neglected Aspect of Cultural Diplomacy / John Brown, 57
II. PUBLIC DIPLOMACY APPLICATIONS
8 Operationalizing Public Diplomacy / Matthew C. Armstrong, 63
9 Between "Take-Offs" and "Crash Landings": Situational Aspects of Public Diplomacy / John Robert Kelley, 72
10 Mapping out a Spectrum of Public Diplomacy Initiatives: Information and Relational Communication Frameworks / R.S. Zaharna, 86
11 The Nexus of U.S. Public Diplomacy and Citizen Diplomacy / Sherry Mueller, 101
III. PUBLIC DIPLOMACY MANAGEMENT: IMAGE, INFLUENCE, AND PERSUASION
12 Public Diplomacy in International Conflicts: A Social Influence Analysis / Anthony Pratkanis, 111
13 Credibility and Public Diplomacy / Robert H. Gass, 154
14 The Culture Variable in the Influence Equation / Kelton Rhoads, 166
15 Military Psychological Operations as Public Diplomacy / Mark Kilbane, 187
IV. STATE AND NON-STATE ACTORS IN PUBLIC DIPLOMACY
16 American Business and Its Role in Public Diplomacy / Keith Reinhard, 195
17 The Public Diplomat: A First Person Account / Peter Kovach, 201
18 The Case for Localized Public Diplomacy / William P. Kiehl, 212
19 The Distinction Between Public Affairs and Public Diplomacy / Ken S. Heller and Liza M. Persson, 225
20 Valuing Exchange of Persons in Public Diplomacy / Nancy Snow, 233
V. GLOBAL APPROACHES TO PUBLIC DIPLOMACY
21 Four Seasons in One Day: The Crowded House of Public Diplomacy in the UK / Ali Fisher, 251
22 German Public Diplomacy: The Dialogue of Cultures / Oliver Zöllner, 262
23 Origin and Development of Japan's Public Diplomacy / Tadashi Ogawa, 270
24 China Talks Back: Public Diplomacy and Soft Power for the Chinese Century / Gary D. Rawnsley, 282
25 Central and Eastern European Public Diplomacy: A Transitional Perspective on National Reputation Management / György Szondi, 292
26 Australian Public Diplomacy / Naren Chitty, 314
VI. ADVANCING PUBLIC DIPLOMACY STUDIES
27 How Globalization Became U.S. Public Diplomacy at the End of the Cold War / Joseph Duffey, 325
28 Ethics and Social Issues in Public Diplomacy / Richard Nelson, 334
29 Noopolitik: A New Paradigm for Public Diplomacy / David Ronfeldt, 352
2 Public Diplomacy and Strategic Communications / Philip M. Taylor, 12
I. THE CONTEXT OF PUBLIC DIPLOMACY
3 Public Diplomacy before Gullion: The Evolution of a Phrase / Nicholas J. Cull, 19
4 Public Diplomacy as Loss of World Authority / Michael Vlahos, 24
5 Public Opinion and Power / Ali S. Wyne, 39
6 Exchange Programs and Public Diplomacy / Giles Scott-Smith, 50
7 Arts Diplomacy: The Neglected Aspect of Cultural Diplomacy / John Brown, 57
II. PUBLIC DIPLOMACY APPLICATIONS
8 Operationalizing Public Diplomacy / Matthew C. Armstrong, 63
9 Between "Take-Offs" and "Crash Landings": Situational Aspects of Public Diplomacy / John Robert Kelley, 72
10 Mapping out a Spectrum of Public Diplomacy Initiatives: Information and Relational Communication Frameworks / R.S. Zaharna, 86
11 The Nexus of U.S. Public Diplomacy and Citizen Diplomacy / Sherry Mueller, 101
III. PUBLIC DIPLOMACY MANAGEMENT: IMAGE, INFLUENCE, AND PERSUASION
12 Public Diplomacy in International Conflicts: A Social Influence Analysis / Anthony Pratkanis, 111
13 Credibility and Public Diplomacy / Robert H. Gass, 154
14 The Culture Variable in the Influence Equation / Kelton Rhoads, 166
15 Military Psychological Operations as Public Diplomacy / Mark Kilbane, 187
IV. STATE AND NON-STATE ACTORS IN PUBLIC DIPLOMACY
16 American Business and Its Role in Public Diplomacy / Keith Reinhard, 195
17 The Public Diplomat: A First Person Account / Peter Kovach, 201
18 The Case for Localized Public Diplomacy / William P. Kiehl, 212
19 The Distinction Between Public Affairs and Public Diplomacy / Ken S. Heller and Liza M. Persson, 225
20 Valuing Exchange of Persons in Public Diplomacy / Nancy Snow, 233
V. GLOBAL APPROACHES TO PUBLIC DIPLOMACY
21 Four Seasons in One Day: The Crowded House of Public Diplomacy in the UK / Ali Fisher, 251
22 German Public Diplomacy: The Dialogue of Cultures / Oliver Zöllner, 262
23 Origin and Development of Japan's Public Diplomacy / Tadashi Ogawa, 270
24 China Talks Back: Public Diplomacy and Soft Power for the Chinese Century / Gary D. Rawnsley, 282
25 Central and Eastern European Public Diplomacy: A Transitional Perspective on National Reputation Management / György Szondi, 292
26 Australian Public Diplomacy / Naren Chitty, 314
VI. ADVANCING PUBLIC DIPLOMACY STUDIES
27 How Globalization Became U.S. Public Diplomacy at the End of the Cold War / Joseph Duffey, 325
28 Ethics and Social Issues in Public Diplomacy / Richard Nelson, 334
29 Noopolitik: A New Paradigm for Public Diplomacy / David Ronfeldt, 352
