"The study presented here [...] is not limited to generalised theses and descriptions of the Balkan media scene under Russian influence that only scratch the surface. Rather, the focus is on documenting the effectiveness of Russian state media in the region with a focus on Serbia, which also has an impact on its neighbours Bosnia-Herzegovina and Montenegro (NATO member), all three of which are EU accession candidates. From this, strategies and recommendations for action are derived as to how the politically poisonous influence of Kremlin propaganda could be curbed after years of futile endeavours." (Introduction)