"Examining experiences at a wide variety of community papers – from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago – "Saving Community Journalism" is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media." (Publisher description)
CREATING A NEW STRATEGY
1 Why it is critical that newspapers survive, 11
2 Why newspapers must change, 33
3 How nespapers must change, 54
IMPLEMENTING A NEW STRATEGY
4 How to lead change, 79
5 How to shed legacy costs, 98
6 How to build vibrant community on many platforms, 119
7 How to pursue new revenue opportunities, 155
THE NEW WORLD ORDER
8 The far-reaching implications, 197
9 Crafting a new beginning for newspapers, 215