Social and Behavior Change Communication (SBCC) Demand Reduction Guidebook
USAID Wildlife Asia;FHI 360 (2020), 69 pp.
"This Guidebook provides simple, easy-to-follow steps on how to use a social behavior change communication (SBCC) approach to plan, implement, and evaluate campaigns to reduce demand for wildlife products. To facilitate understanding and application, each step is illustrated by a case example from the Beautiful Without Ivory campaign implemented by USAID Wildlife Asia in Thailand." (About this guidebook)
I. SBCC: AN OVERVIEW
What Is Social and Behavior Change Communication (SBCC), 1
Why Use SBCC to Reduce Consumer Demand for Wildlife, 2
Characteristics of SBCC, 3
II. THE SBCC PLANNING PROCESS
1 Understand the Problem, 9
2 Focus and Design the SBCC Strategy and Interventions, 18
3 Create Messages and Materials, 23
4 Imlement and Monitor, 47
5 Evaluate and Replan, 54
Conclusion, 68
What Is Social and Behavior Change Communication (SBCC), 1
Why Use SBCC to Reduce Consumer Demand for Wildlife, 2
Characteristics of SBCC, 3
II. THE SBCC PLANNING PROCESS
1 Understand the Problem, 9
2 Focus and Design the SBCC Strategy and Interventions, 18
3 Create Messages and Materials, 23
4 Imlement and Monitor, 47
5 Evaluate and Replan, 54
Conclusion, 68
