"VillageReach has started to work with governments in Africa to improve access to primary health care, including immunization programs. One method is to systematically monitor and respond to vaccine questions and misinformation in public discourse through a process called social listening. The approach applies a framework proposed by Gavi, the Vaccine Alliance and partners. It identifies the critical barriers to vaccine demand, including access and availability. The social listening analysis helps health systems prioritize responses to address information needs, gaps and emerging misinformation and rumors." (Page 1)