Social Media and Elections in Africa. Vol. 1: Theoretical Perspectives and Election Campaigns
Basingstoke: Palgrave Macmillan (2020), xv, 237 pp.
Contains index
ISBN 978-3-030-30552-9 (print); 978-3-030-30553-6 (ebook)
"This book brings together fresh evidence and new theoretical frameworks in a unique analysis of the increasing role of social media in political campaigns and electoral processes across Africa. Supported by contemporary and historical cases studies, it engages with the main drives behind the various appropriations of social media for election campaigns, organization, and voter mobilization. Contributors in this volume delve into changing and complex aspects of social media, offering an appraisal of theoretical perspectives and examining fascinating case studies which social media use is redefining elections across Africa. Contributions show that new media ecologies are resulting in new policy regimes, user behaviors, and communication models that have implications for electoral processes. The book also provides preliminary analysis of emerging forms of algorithm-driven campaigns, fake news, information distortions and other methods that undermine electoral democracy in Africa." (Publisher description)
1 The Changing Face of Election Campaigning in Africa / Martin N. Ndlela, Winston Mano, 1
2 Social Media Algorithms, Bots and Elections in Africa / Martin N. Ndlela, 13
3 Directions of Political Communication in Africa: Methodology for the Search of an African Model and Epistemology / Thomas C. Ijere, 39
4 Alternative Responses to Presidential Tweets on Elections in Africa: A New Counter Power? / Winston Mano, 61
5 Tweeting the July 2018 Elections in Zimbabwe / Allen Munoriyarwa, Collen Chambwera, 75
6 Social Media and Participation in Ghana's 2016 Elections / Wilberforce S. Dzisah, 97
7 Social Media Use in the 2018 Presidential Election in Cameroon / Kingsley L. Ngange, 119
8 Hybrid Media System and the July 2018 Elections in "Post-Mugabe" Zimbabwe / Admire Mare, Trust Matsilele, 147
9 Social Media and Elections: A Case of Botswana, Lesotho and Eswatini / Maxwell V. Mthembu, Carolyne M. Lunga, 177
10 Social Media and Elections in Uganda: The Case of Bobi Wine and the Arua Primary Elections / Hannah Muzee, Andrew Osehi Enaifoghe, 195
11 Intra-Party Election Campaigns in Ghana: An Analysis of Facebook Use / Akwasi Bosompem Boateng, Donal Patrick McCracken, Musara Lubombo, 215
2 Social Media Algorithms, Bots and Elections in Africa / Martin N. Ndlela, 13
3 Directions of Political Communication in Africa: Methodology for the Search of an African Model and Epistemology / Thomas C. Ijere, 39
4 Alternative Responses to Presidential Tweets on Elections in Africa: A New Counter Power? / Winston Mano, 61
5 Tweeting the July 2018 Elections in Zimbabwe / Allen Munoriyarwa, Collen Chambwera, 75
6 Social Media and Participation in Ghana's 2016 Elections / Wilberforce S. Dzisah, 97
7 Social Media Use in the 2018 Presidential Election in Cameroon / Kingsley L. Ngange, 119
8 Hybrid Media System and the July 2018 Elections in "Post-Mugabe" Zimbabwe / Admire Mare, Trust Matsilele, 147
9 Social Media and Elections: A Case of Botswana, Lesotho and Eswatini / Maxwell V. Mthembu, Carolyne M. Lunga, 177
10 Social Media and Elections in Uganda: The Case of Bobi Wine and the Arua Primary Elections / Hannah Muzee, Andrew Osehi Enaifoghe, 195
11 Intra-Party Election Campaigns in Ghana: An Analysis of Facebook Use / Akwasi Bosompem Boateng, Donal Patrick McCracken, Musara Lubombo, 215
