Social Media: Enduring Principles
Oxford; New York: Oxford University Press (2016), xviii, 302 pp.
Contains glossary pp. 283-294, index
ISBN 978-0-19-932843-7
Signature commbox: 70-General-E 2016
1 Introduction
I. MESSAGES
2 The Communication Model
3 Message Types
4 Measuring Social Media
II. PEOPLE
5 User Interaction and Co-Creation
6 Uses and Benefits of Social Media
7 Digital Inequality, Age, and Social Class
8 Race and Gender
III. NETWORKS
9 Social Networks
10 Virtual Communities
11 Social Media Marketing
IV. CULTURE AND SOCIETY
12 Cultural Representations and Practices
13 Political Life
14 Economic and Legal Structures
I. MESSAGES
2 The Communication Model
3 Message Types
4 Measuring Social Media
II. PEOPLE
5 User Interaction and Co-Creation
6 Uses and Benefits of Social Media
7 Digital Inequality, Age, and Social Class
8 Race and Gender
III. NETWORKS
9 Social Networks
10 Virtual Communities
11 Social Media Marketing
IV. CULTURE AND SOCIETY
12 Cultural Representations and Practices
13 Political Life
14 Economic and Legal Structures
