1 Helping Others Find, Friend, and Follow Jesus, 6
2 Developing Your Strategy, 12
3 General Social Media How-Tos, 23
4 Facebook and Twitter, 34
5 Instant Messaging/Chat Apps, 50
6 Visual Media-Based Channels, 57
7 Live Video, 73
8 Social Gaming & Gamification, 81
9 Advertising to Boost Reach and Engagement, 90
10 Social Media Security, 99
Appendix, 108